Skip to main content

SuperBottoms onboards Dheeraj Gupta as Head – D2C


SuperBottoms.com, India’s no 1 brand of sustainable cloth diapers and a leading D2C brand in eco-friendly baby care and baby products today announced the onboarding of Dheeraj Gupta as Head – D2C. Reporting to Pallavi Utagi, Co-founder & CEO of SuperBottoms, he will be responsible for the brand’s growth. Dheeraj comes with 16+ years of experience in marketing with stints at leading brands like Baggittoday, Yepme, Jabong, Clovia and LEAD school. At LEAD School, he was part of the core leadership team as AVP – Growth helping them set up and scale their ed-tech business. As a brand SuperBottoms has always enjoyed immense brand love resulting in more and more parents choosing to buy from the brand directly versus marketplaces. SuperBottoms also is a brand that has always given equal importance to acquiring as well as retaining customers. Dheeraj will be leading the brand's efforts on both the customer acquisition and retention front.  

Welcoming Dheeraj, Pallavi Utagi, Co-founder & CEO, of SuperBottoms, said “We are super excited to have Dheeraj on board. With his experience in driving growth, we plan to take our brand-site game to a new level, focusing on driving efficient customer acquisition while managing the customer lifecycle across our current and future products more effectively”. “Being a new category of products in itself, it is very important for us to hand-hold the customer through his early cloth diapering journey. When a customer purchases from our own website, it becomes possible for us to support and help each customer under our Happy Customer Program. Under this program, we help each customer individually through their cloth diaper journey,” she further added. 

In his comments, Dheeraj Gupta, Head D2C, SuperBottoms, said, “The purpose-driven organization focused on safety, hygiene and protection in the babycare segment that Pallavi and her ever passionate team have built since inception is what attracted me to be a part of the team. Look forward to working with Pallavi and the team to propel SuperBottoms as a brand to newer heights in the coming years.” 



About SuperBottoms: Founded in 2018 by Pallavi Utagi, SuperBottoms is an online-first sustainable brand of reusable cloth diapers and baby products focused on awareness and increased adoption of reusable cloth diapers in India besides the daily needs of babies & toddlers. Run by a core team of parents, 90% of whom are mothers, it’s trusted by 20 lakh+ parents. SuperBottoms UNO, its flagship product is an organic reusable diaper with the capability to stay dry all night. Made with pure cotton, it is very gentle and safe on the baby's delicate skin. With a one-size-fit-all functionality, it has a patent pending for its innovative buttoning system that enables the same diaper to be used for babies up to 3 years. A leader in the cloth diaper category in India, it’s also a bestseller on marketplaces like Amazon India. SuperBottoms has raised US$2 million in Series A from Saama Capital & DSG Consumer Partners & another half a million in debt funding from Alteria besides undisclosed seed funding from Venture Catalysts. It was recently recognized by Inc. 42 as the 4th fastest growing d2c brand in India and among the top 50 d2c Indian brands (the only one from the category it operates in). For more details do visit Http://www.superbottoms.com 

Comments

Post a Comment

Popular posts from this blog

Wearable Healthcare Devices pose a threat to human rights of old people: University of Essex study

Wearable healthcare devices, used to improve care, and the lives of old people, could be risking their basic human rights, according to new research report – ‘A Digital Cage is still a Cage’ – by UK-based University of Essex   Many wearable healthcare technologies pose acute risks to the right to privacy, which is particularly serious given that these technologies are used in people’s homes, including in bedrooms and bathrooms   Human Rights and privacy risks may increase as technologies become more sophisticated Researchers at UK-based University of Essex have warned that Digital technology used to improve care, and the lives, of old people could be risking their basic human rights. According to new research, although digital technologies can be used to improve social care, it can also adversely impact human rights and contribute to the segregation and isolation of old people. The report, ‘A Digital Cage is Still a Cage’, argues that emerging technologies used to mon
Post a Comment
Read more

SAEINDIA sets agenda for the future of mobility, with the First ever Sustainable Multimodal Mobility Conference - SIIMC 2022

·          SIIMC 2022 is the 10th Edition of the International Mobility Conference ·     The SAEINDIA International Mobility Conference (SIIMC 2022), will bring together the mobility ecosystem, with a phygital event to be held between Oct 12 and 14, 2022. ·          The conference will see participants presenting more than 180 papers and 543 abstracts on engineering innovations, focusing on promoting sustainable and multi-modal mobility in India and globally. ·          TechHive, a dedicated space for technology presentations and product demos/B2B stalls, will be the largest meeting point for mobility startups and investors, to converse and forge business partnerships . The country’s leading resource for mobility technology SAEINDIA (the Society of Automotive Engineers INDIA) , is back with the 10th edition of its flagship event SAEINDIA International Mobility Conference (SIIMC 2022), which is the first ever International Sustainable Multimodal Mobility Conference. The SIIMC 2022
Post a Comment
Read more

First-ever Graduation Ceremony in India to be held by University of Essex

  ·          UK’s University of Essex graduates and alumni from across India to attend first-ever Indian graduation ceremony. ·          Indian graduation ceremony in January 2023 to have all sense of occasion, excitement and fun which Essex graduation ceremonies are so well known for. ·          Open to all Indian alumni even if they attended their original ceremony in Colchester. UK’s University of Essex today announced that it will hold a special and first-ever graduation ceremony for its students in India. The prestigious ceremony will be held at the British High Commissioner's Residence in New Delhi and will be attended by recent graduates plus soon to graduate students, alumni, Essex Vice-Chancellor Professor Anthony Forster and the soon to be announced Indian Alumni of the Year. The first graduation ceremony is to be held in India, on 21 January 2023. Vice-Chancellor Professor Anthony Forster said: “I’m very much looking forward to sharing this unforgettable day with our
Post a Comment
Read more