Composecure’s global study shows India leading APAC in its preference for metal cards with Indian millennials seeing it as a lifestyle statement
A staggering nine of 10 consumers in India (91%) would select an offer that includes a metal payment card if all rewards and benefits were equal, which is up 6% from a prior Edgar, Dunn survey done for Composecure in 2019. This was the highest percentage of all regions surveyed and much higher than the global average of 70%. Other Asia Pacific regions also showed a strong preference for metal cards: 82% of Indonesia, 82% of China, 76% of Hong Kong and 71% of Singapore. The Asia Pacific region consistently ranked highest among the countries for awareness, interest and importance of metal cards. The survey identified India and Indonesia as two of the top nations with awareness and affinity toward metal payment cards. Both countries had the highest percentage of customers who would feel positive about their banks because they offered metal cards, significantly higher than the average survey respondent (89% vs. 58%). Metal payment cards offer financial institutions and other card issuers